Performance · Systems · Execution

Better systems.
Real results.

The best athletes in the world don’t just work hard — they build systems around their performance. Built by Koop brings that same mindset to business operations. We work with companies of all kinds to reduce wasted effort, build systems that scale, and create the clarity that makes sustainable growth possible.


What We Do

Every champion needs a coach.
Every business needs a system.

No elite athlete reaches their potential alone. The same is true for your business. Built by Koop is your operational coach — we study how you perform, find what’s holding you back, and build the systems that help you compete at a higher level. Every rep. Every system. Every decision. Built to help you win.

01

Cost Savings

Every great coach cuts what isn’t contributing to the win. We identify where time and money are leaking, eliminate the waste, and put that capacity back to work.

02

Improved Utilization

Elite performers don’t leave capacity on the field. We help you see where your people, tools, and processes are underperforming and build the systems that close the gap.

03

Positive ROI

Every business has hurdles — inefficiencies, bottlenecks, broken handoffs that slow momentum. Each one you get over makes the next one easier. We start the snowball, build the playbook, and set your business up to perform long after we’ve left the field.

We are the catalyst. Think of us as the coaching staff — we identify the hurdles, install the system, build the playbook, and set the conditions for your team to perform at its highest level long after we’ve left the field.

About

Why Built by Koop

This is a father-daughter business built on something we’ve both spent careers developing: the discipline to understand how a business actually works, and the tools to make it work better.

We founded Built by Koop because too many businesses operate below their potential — not from lack of effort, but from systems that were never designed to scale. We’ve seen it on manufacturing floors, in fitness gyms, in fast-growing operations teams. The pattern is consistent, and so is the solution: clear processes, the right tools, and a commitment to continuous improvement.

We are not a large firm. We keep our work focused, our clients close, and our standards high. When you work with Built by Koop, you work directly with us.

Two generations. One mission. Built the right way.

Kurt Middelkoop
Co-Founder

Industrial engineer. Began at Texas Instruments, later built and ran a fitness gym, then spent more than 25 years with TMAC guiding Texas manufacturers toward measurable performance improvement. Deep expertise in operations, lean methodology, and the practical realities of running a business.

Courtney Middelkoop
Co-Founder

Industrial engineer from Iowa State. Currently in operations at Factur, building systems that help manufacturing businesses scale. Brings modern tools, automation thinking, and an athlete’s approach to performance — structured, iterative, and execution-focused.

Our Background

Deep experience.
Practical perspective.

Manufacturing & Operations

Old-school operational rigor

Kurt’s 25+ years at TMAC means we don’t approach operational problems theoretically. We’ve worked on production floors, inside distribution centers, and across every kind of manufacturer in between. We know where the problems usually hide — and we know how to fix them without disrupting what’s already working.

  • Industrial process improvement & lean methodology
  • Manufacturing performance diagnostics
  • Workforce development and change management
  • Small business operational leadership

Modern Systems & Automation

Modern tools, intentionally applied

Courtney works at the intersection of operations and technology — building systems that help growing businesses handle more volume without adding proportional overhead. Her background in industrial engineering and her current work in operations means she understands both the process and the tooling required to make it reliable.

  • Operations systems design and implementation
  • Workflow automation and process digitization
  • Scalable infrastructure for growing teams
  • Data visibility, dashboards, and decision support

The Combination

Where experience meets execution

What makes Built by Koop different is the combination: decades of proven operational methodology from someone who has done the work inside real businesses, paired with modern systems thinking and technology from someone actively building those systems today. We don’t have to choose between time-tested principles and contemporary tools. We bring both — and apply them to where you actually are, not where we wish you were.

Get in Touch

Ready to start a conversation?

We’re in the early stages of Built by Koop, and we’re being selective about the clients we take on — which means you’ll have our full attention. If you’re a business owner or leader dealing with operational drag, inconsistent execution, or systems that no longer fit where you’re headed, we’d like to hear about it.

No pitch deck. No hard sell. Just a real conversation about your business and whether we’re the right fit to help.

Your name
Email address
Company / business
What’s on your mind?

We’ll follow up within one business day.